Lee, H.H.M., Van Dolen, W. and Kolk, A. Zhou, Z., Zhang, Q., Su, C. and Zhou, N. (2012) 'How do brand communities generate brand relationships? and Chung, Y.S. Jeong, H.J., Paek, H.J. Handle: RePEc:ids:ijbisy:v:25:y:2017:i:2:p:213-240, International Journal of Business Information Systems, http://www.inderscience.com/link.php?id=83687, https://EconPapers.repec.org/RePEc:ids:ijbisy:v:25:y:2017:i:2:p:213-240. (2010) 'Trust factors influencing virtual community members: a study of transaction communities'. ". Oinonen, M., Jalkala, A. and Salo, J. Check if you have access through your login credentials or your institution to get full access on this article. Gruber, D.A., Smerek, R.E., Thomas-Hunt, M.C. (2015) 'Managing social media crises with your customers: the good, the bad, and the ugly'. Ngai, E.W.T., Tao, S.S.C. Kaplan, A.M. and Haenlein, M. (2010) 'Users of the world, unite: the challenges and opportunities of social media'. and Kenny, D.A. In addition to it a framework depicting various antecedents, mediators, moderators and consequences has been developed. Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015) 'Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness'. General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 . Porter, C.E. The review … Presi, C., Saridakis, C. and Hartmans, S. (2014) 'User-generated content behaviour of the dissatisfied service customer'. Export reference: BibTeX Ho, R. and Vogel, D. (2014) 'The impact of social networking functionalities on online shopping: an examination of the web's relative advantage'. Fernando, I. and Goldsmith, R.E. Toubia, O. and Stephen, A.T. (2013) 'Intrinsic versus image-related motivations in social media: why do people contribute content to twitter'. (2014) 'Influence of virtual communities in purchasing decisions: the participants' perspective'. EconPapers Home Kasavana, M.L., Nusair, K. and Teodosic, K. (2010) 'Online social networking: redefining the human web'. Cookies at EconPapers, The RePEc blog Date: 2017 Intermediate mechanisms', Social media marketing: literature review and future research directions, https://doi.org/10.1504/IJBIS.2017.083687, All Holdings within the ACM Digital Library. Bonson, E. and Flores, F. (2011) 'Social media and corporate dialogue: the response of global financial institutions'. Floreddu, P.B., Cabiddu, F. and Evaristo, R. (2014) 'Inside your social media ring: how to optimize online corporate reputation'. (2015) 'SMEs' adoption of e-commerce using social media in a Saudi Arabian context: systematic literature review'. Rollins, M., Nickell, D., and Wei, J. Social media research in the industrial marketing field: Review of literature and future research directions☆ Jari Salo Department of Economics and Management, Faculty of Agriculture and Forestry, University of Helsinki, P.O. Christodoulides, G., Jevons, C. and Bonhomme, J. Lu, Y., Jerath, K. and Singh, P.V. Brodie, R.J., Ilic, A., Juric, B. and Hollebeck, L. (2013) 'Consumer engagement in a virtual brand community: an exploratory analysis'. (2005) 'Customer relationship management research (1992-2002): an academic literature review and classification'. (2015) 'Motivational drivers of content contribution to company-versus consumer-hosted online communities', The International Statistical Institute (2015). Tucker, C.E. Baron, R.M. and Kim, N. (2013b) 'Social media for socially responsible firms: analysis of fortune 500's twitter profiles and their CSR/CSIR ratings'. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady) The email address of this maintainer does not seem to be valid anymore. (2010) 'Determining influential users in internet social networks'. EconPapers is hosted by the Schulze, C., Schöler, L. and Skiera, B. Please ask Carmel O'Grady to update the entry or send us the correct email address. This alert has been successfully added and will be sent to: You will be notified whenever a record that you have chosen has been cited. contribute. (2014) 'Digital marketing and social media: why bother'. Related works:This item may be available elsewhere in EconPapers: Search for items with the same title. Spotts, H.E., Purvis, S.C. and Patnaik, S. (2014) 'How digital conversations reinforce super bowl advertising: the power of earned media drives television engagement'. and Pearo, L.K. and Biswas, A. (2014) 'Electronic word-of-mouth (eWOM) generation in new media platforms: the role of regulatory focus and collective dissonance'. It contributes to the existing body of literature by providing more comprehensive knowledge of the trends in, and the cause-and-effect relationship between the constructs used in the social media research. (2015) 'Estimating social influences from social networking sites: articulated friendships versus communication interactions'. (2014) 'Do social media tools impact the development phase? Campbell, C., Ferraro, C. and Sands, S. (2014) 'Segmenting consumer reactions to social network marketing'. 25, issue 2, 213-240. Marion, T.J., Barczak, G. and Hultink, E.J. and Mateus, I. Gebauer, J., Fuller, J. and Pezzei, R. (2013) 'The dark and the bright side of co-creation: triggers of member behavior in online innovation communities'. You can help adding them by using this form . Celik, Y. the various RePEc services. Rapp, A., Beitelspacher, L.S., Grewal, D. and Hughes, D.E. International Journal of Business Information Systems, 2017, vol. Örebro University School of Business. Downloads: (external link)http://www.inderscience.com/link.php?id=83687 (text/html) The ACM Digital Library is published by the Association for Computing Machinery. Gruner, R.L., Homburg, C. and Lukas, B.A. Joo, Y.H., Kim, Y. and Yang, S.J. and James, E.H. (2015) 'The real-time power of Twitter: crisis management and leadership in an age of social media'. An exploratory study'. Hult, G.T.M., Neese, W.T. Preacher, K.J., Rucker, D.D. Zhou, Z., Wu, J.P., Zhang, Q. and Xu, S. (2013) 'Transforming visitors into members in online brand communities: evidence from China'. Schweidel, D.A. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. and Bashaw, R.E. and Bodur, H.O. This is presumably the first exhaustive review of the literature on the social media for the period 2004-March 2015, comprising both classification of the literature and various constructs adopted in the social media research. Trusov, M., Bucklin, R.E. and Verissimo, J.M.C. Nagy, J. and Midha, A. (2009) 'Evidence-based management: concept cleanup time?'. (2010) 'Deriving value from social commerce networks'. See general information about how to correct material in RePEc. Gamboa, A.M. and Goncalves, H.M. (2014) 'Customer loyalty through social networks: lessons from Zara on Facebook'. (2013) 'Understanding social media effects across seller, retailer, and consumer interactions'. 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